创作 Expands Enterprise Capabilities with 启动 Acquisition
创作 has been making bold moves in the media and entertainment space over the last couple of years, but its foundation still lies in enterprise video. It strengthened that foundation this week with the acquisition of 启动, a video conferencing and collaboration platform that will expand the capabilities of 创作's Meeting Solution.
"The addition of video conferencing capabilities through the acquisition of 启动 sets 创作 apart since it shall soon be tightly integrated with our market-leading video asset management and 直播/网络直播 offerings,罗恩·耶库蒂尔说, 创作创始人之一, 主席, 和首席技术官. "We are breaking down the technology siloes of meeting experiences—no longer will organizations need to deal with multiple vendors and platforms for their VOD, 直播/网络直播, 以及实时会议需求. 创作's off-the-shelf SaaS products and platform-as-a-service APIs will offer a harmonized video experience that combines all video delivery forms."
Founded in 2016, 启动 boasts an impressive customer roster, including J.P. 摩根, HP, 沃尔玛, 耶鲁大学, 以及微软的TEALS项目, according to the company's website. Yekutiel says 启动 brings a long list of capabilities and features to 创作's WebRTC-based Meeting Solution.
"启动's video conferencing capabilities include advanced collaborative features such as a group white board, synchronized video viewing capabilities, 实时测验和投票, 可下载的会议记录, 休息室, 和更多的,他说. "While most other video conferencing platforms are ideally suited for simple video calls, our platform is ideally suited for more robust multi-participant collaboration, 学习, and training use cases such as 'virtual classrooms'."
一份最近的创作报告，视频和工作中的学习," found that though the number of employees who receive training at work via video has skyrocketed, more 和更多的 employees are skimming through videos or not watching them to completion. The more interactive enterprise videos are, the better engagement they are likely to get, and features like synchronized viewing, 实时测验和投票, and collaboration increase viewers' investment in the content. And while 启动's focus is on video conferencing rather than training, it bolsters 创作's ability to provide such interactivity and collaboration across the board.
At least one analyst is bullish on the acquisition. "The massive video market continues to grow at a staggering rate, as video infiltrates the modern workplace specifically, 我们的生活, 在一般情况下,梅丽莎·韦伯斯特说, 项目副总裁, content & digital media technologies at IDC, in a press release issued by 创作. "创作 has uniquely positioned itself to address the continuum of real-time, 直播和视频点播需求. 通过收购启动, 创作 is bringing video-conferencing technology in-house, to further capitalize on the huge addressable market for Meeting Solution."
Terms of the deal were not announced. 创作 broke the news at its annual 创作 Connect会议 in New Orleans, which is being livestreamed and wraps up today.
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