米高梅 Partners with Eluvio Content Fabric for Next-Gen Delivery

Eluviotoday 宣布 a multi-year agreement with Metro Goldwyn Mayer (米高梅) to extend use of the Eluvio Content Fabric to power 米高梅.com 米高梅怒吼, their enhanced B2B platform which provides 米高梅 licensing 合作伙伴 the ability to experience new content, 放映, and marketing materials for the studio’s vast library of films, 电视节目, 数字资产. The effort improves 米高梅's operations and client experience and significantly expands upon initial work that Eluvio previously 宣布与美高梅.

"Our goal is to make it easy for business clients and prospects to watch and access our vast library from any location in the world,埃文·舍费尔说, 执行副总裁 and Global Head of Distribution Strategy and Operations at 米高梅. "We've been incredibly impressed with Eluvio's ability to help us launch and create new client-facing experiences with exceptional speed and quality, with tailored permissions and content rights enforcement to support pre-releases, 放映及更多."

"米高梅 is at the vanguard of technological innovation and entertainment quality, and we're honored to help play a central role in executing their vision,米歇尔·曼森说, Eluvio的首席执行官兼联合创始人. "This pandemic year precipitated the need to accelerate ways to directly monetize full libraries, 降低成本, 简化配送工作流程, 为未来的创新重新定位. The Eluvio Content Fabric was designed to do just that."

"We are in the midst of a digital transformation at 米高梅, 旨在创造更高效, 固有的安全, 并以全面的方式为客户服务, 合作伙伴, 消费者受众,道格·鲁索说, 执行副总裁 & Chief Information and Technology Officer at 米高梅. “Eluvio是这一努力的关键, with breakthroughs in dynamic media composition, 区块链安全, and high-performance streaming that have helped reshape our distribution architecture and set a new bar for technological innovation. 有米歇尔和她的团队在我们身边, we’re able to launch compelling new 货币化 opportunities that couple groundbreaking technology development with compelling business innovation."

The Eluvio Content Fabric is a global platform service that enables just-in-time, 低延迟内容分发, 货币化, 直接向消费者提供资产服务. Content is delivered directly from source as on-demand streams, 生活流, and dynamic sequences–without the use of cloud transcoding services, 内容分发网络(cdn), 聚合服务, 或者创建文件副本. 嵌入式区块链分类账, contract-backed内容, and dynamic composition enable personalization, 权限控制, 货币化, and re-use of media and metadata across properties and devices.

为米高梅, the Eluvio Content Fabric is being used to support a variety of key initiatives, for its virtual premiere and pre-release B2B sales platform including:

咆哮安检人员: Allows 米高梅 clients to watch and discover 米高梅’s entire catalog on one platform. Screeners is available on both desktop and apps. It is powered by the Eluvio Content Fabric, providing a secure and personalized screening platform
咆哮预发布: 米高梅开创了这一先河, ticketed pre-release 放映 of new shows and films on the Eluvio Content Fabric on both Desktop and the Apple TV App. Individual film and TV pilots are screened at 4K to browser, 手机和苹果电视, 具有个性化的水印, 加密, 和数字版权管理, 从内容结构中的源头及时获取. Eluvio’s APIs allow 米高梅 to easily create customized sites, 配置活动可用性策略, 并发行安全的区块链票据.
咆哮的营销: 米高梅 provides a B2B self-service marketing portal for licensees to access more than 1.500万资产(包括静态图像), 标志, videos and more) searchable and served in real-time by the Eluvio Content Fabric. It also enables 米高梅 to host virtual marketing conferences providing sales teams new ways to promote and share content with clients.
米高梅许可: In 2021, 米高梅 ROAR will introduce an all new B2B licensing platform that will help marketers discover content across 米高梅’s catalog. It will offer content discovery tools allowing marketers to search the entire 米高梅 library at the frame level, creating clips and stills in real-time using Eluvio’s in-platform 利用经理 - which allows 米高梅 fine grain control over client access to material based on contracts and other business rules. 米高梅还将利用Eluvio的平台优势 基于机器学习(ML)的视频理解 that automatically tags incoming content with identified celebrities, 标志, 地标和地点, 光学字符识别, 活动, 并提供镜头和过渡检测, and provides speech to text and deep search of these ML tags and metadata that can create and recommend customized clips for advertisers and other 米高梅 clients.